(Pics) Yes, this is it and it really is called LaFerrari. Not F150. NotF70. Not even Enzo II. La Ferrari.

Ferrari did not disclose the price of LaFerrari, but sources said the pre-tax starting price for the car will be about $1.31 million (1 million euros).

Whatever you think of the (faintly ridiculous) name, the LaFerrari will certainly punch as hard as you would expect of a range-topping, V12 hypercar. Its 6.3-litre engine produces an already heady 800bhp, but it’s tied into an F1-style KERS setup that allows an extra boost of 163bhp, taking power to 963bhp. That’s a lot, a heck of a lot in a car whose weight is being quoted at a mere 1,200kg. Or about the weight of a basic Ford Focus…

Just 499 LaFerraris will be built, and each one will set its owner back a minimum of €1.3-million and yes, that’s before taxes. And delivery. And numberplates.